Telegram has become one of the very popular messaging apps, with more than 800 million monthly active users. If you want to advertise your business, brand, or content, telegram ads supply a great chance to reach an international audience.

Unlike other platforms, Telegram’s ad system is designed to be privacy-focused, non-intrusive, and displayed only in public areas channels with more than 1,000 subscribers. This guide will walk you through the best way to run ads on Telegram effectively.



1. What Are Telegram Ads?
Telegram Ads are sponsored messages that come in large public channels with at the very least 1,000 subscribers. These ads:

Have a 160-character text limit (no images or videos).

Include a clickable connect to an external website, channel, or bot.

Appear only in large public channels (not in private chats or groups).

Maintain user privacy (no personal tracking or targeted ads).

2. Benefits of Advertising on Telegram
Massive Audience: Reach countless active users globally.

Privacy-Focused: No personal data tracking, which makes it a trusted platform.

Cost-Effective: You only pay per ad impression.

High Engagement: Telegram users are active and engaged, making ads effective.

3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, check out the Telegram Ad Platform at ads.telegram.org and sign in with your Telegram account.

Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region

Select the text and country where you want your ad to look.

Create Your Ad Message

Write a shorter and engaging text (max 160 characters).

Add a call-to-action (CTA) like “Join Now” or “Learn More.”

Include a connect to your channel, bot, or website.

Select Target Channels

Telegram ads appear in public areas channels with 1,000+ subscribers.

You can decide specific topics relevant to your business.

Step 3: Set Your Budget & Bid Price
Telegram Ads are powered by a cost-per-impression (CPM) model.

The minimum budget to own ads is €2 million ($2.1M), which makes it suitable for large businesses.

You bid per 1,000 ad impressions (higher bids progress placements).

Step 4: Submit & Launch Your Ad
Review your campaign settings.

Click Submit for Review (Telegram will verify that your ad follows the guidelines).

Once approved, your ad will begin appearing in large public channels.

4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, it is possible to still advertise your business using these methods:

1. Promote in Public Channels
Collaborate with Telegram channel proprietors to post ads or sponsored messages.

Find popular Telegram channels related in your niche.

2. Use Telegram Bots for Marketing
Create automated bots to activate users, answer questions, or provide promotions.

Many businesses use Telegram bots for customer care and product recommendations.

3. Create Your Own Telegram Channel
Build a residential district around your small business.

Share valuable content, updates, and promotions to get followers.

5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to subscribe, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to increase engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.

Running ads on Telegram could be a powerful approach to reach countless users, particularly if have a big budget. However, if you’re a small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can still be highly effective.